Online BSBA - Digital Marketing Degree
Bachelor of Science in Business Administration - Digital Marketing
The Bachelor of Science degree in Business Administration with a Digital Marketing concentration is designed to balance a foundation in traditional marketing strategies with the new challenges of marketing in a digital world. Students will study a variety of skills including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing and digital strategy.
Program Overview
The Bachelor of Science in Business Administration with a concentration in Digital Marketing (BSBA-DMKT) is a 180-credit hour program that is offered online. It consists of 66 general education credits, 86 credit hours devoted to the business administration core, and 28 credit hours in the digital marketing concentration.
The curriculum applies research on consumer behavior, internet and mobility marketing, social network marketing, innovation, Big Data, technological advances, and general marketing principles toward effective campaigns. The focus on Search Engine Optimization (SEO), Big Data, attention to new technology and software development for marketing, and integrated/omnichannel marketing strategies allows students interested in the field of digital marketing to engage with and respond to the demands of technology.
This program does not lead to additional licensure or certification. As such, CTU has made no determination regarding prerequisites for licensure or certification in any state or jurisdiction.
The mission of the College of Business and Management is to offer professional market-driven business degrees that build business competencies transferrable to all industries. The College of Business and Management accomplishes this mission by offering curriculum that aligns to industry standards, remains relevant, and builds practical skills applicable to the competitive global business environment.
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Courses
Courses: General Education | Credits | |
---|---|---|
COMS105 | Interpersonal Communications | 4.5 |
This course explores the importance of effective interpersonal communication. This course covers: how interpersonal communication impacts an individual, how to recognize the different methods of communication and establishing and maintaining personal and professional relationships through effective communication.
| ||
or | ||
COMS203 | Speech Communications | 4.5 |
ECON210 | Principles of Macroeconomics | 4.5 |
ECON212 | Principles of Microeconomics | 4.5 |
ENGL104 | Introductory Written Communication | 4.5 |
ENGL105 | Professional Written Communications | 4.5 |
GOVT201 | American Government and Public Affairs | 4.5 |
or | ||
HIST120 | Intro to American History: 1950 to the Present | 4.5 |
MATH102 | Introduction to College Math | 4.5 |
MATH106 | Algebra for Business | 4.5 |
MATH301 | Data Driven Statistics | 4.5 |
MATH451 | Data Driven Decision Making | 4.5 |
PHIL101 | Introduction to Ethics | 4.5 |
or | ||
HUMN250 | World Values and Cultures | 4.5 |
SCI101 | Introduction to the Sciences | 4.5 |
SCI103 | Science and Technology- Laboratory Course | 1.5 |
SCI201 | Environmental Science and Sustainability | 4.5 |
SCI203 | Environmental Science and Sustainability - Laboratory Course | 1.5 |
UNIV104 | Academic and Career Success | 4.5 |
Total Credit Hours: | 66 |
Total Credit Hours: 180
Learning Outcomes
BSBA Program Learning Outcomes
- Demonstrate the application of fundamental business principles in diverse business situations.
- Investigate the cultural differences that exist within the global workplace.
- Compose organizational business decisions through data analytical problem solving.
- Determine ethical principles used in business decision-making.
- Interpret the impact of organizational change from a business perspective.
BSBA-DMKT Concentration Learning Outcomes
- Apply the processes needed to create and integrate digital marketing campaigns
Faculty
Catherine McBride, DBA
Executive Program DirectorDr. Catherine McBride has been at CTU since January 2021, serving as an Executive Program Director for the College of Business and Management. Catherine has been in higher education for 22 years, with 18 years of online education experience across a variety of institutions in varying capacities but always serving non-traditional learners.
Dr. David Gliddon
Executive Program DirectorDr. Gliddon is an Executive Program Director in the College of Business and Management. In previous roles at CTU, he was a Program Chair and Lead Faculty. He has taught over 20 courses in the undergraduate, MBA, and doctoral programs. He has provided service to the university on a number of committees and special projects.
For more faculty profiles please visit our Leadership and Faculty page.
For more information visit the College of Business and Management.
Accreditations and Alignments
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FAQs
CTU’s Bachelor of Science in Business Administration (BSBA) in Digital Marketing Degree Program is designed to provide knowledge, skills, and abilities relevant for pursuing potential opportunities in the workforce. This business degree program emphasizes a foundation in traditional marketing strategies with the new challenges of marketing in a digital world. Students will study a variety of skills including search engine optimization (SEO), data analysis, email and social media marketing, customer relationship management, branding, visual marketing, and digital strategy.
As you work to complete your BSBA in Digital Marketing, you will be immersed in courses where you will study these topics and much more: digital marketing research and analytics; brand image and visual marketing; search engine optimization (SEO); and how marketing strategies apply to business.
Courses for the BSBA in Digital Marketing degree program start online approximately every five weeks. Completion of the CTU admissions process will depend on how quickly you complete the steps in the CTU online application process. You may complete the application process over the phone with an advisor or you may go online. Once you’ve completed the online application, you may hear from an advisor within the following 24 hours to discuss the next steps toward starting your degree program.
The BSBA in Digital Marketing degree program consists of 180 credits. You may be eligible for transfer credit, which is evaluated on an individual basis. Not all credits are eligible to transfer. CTU Fast Track™ exams offer the opportunity to earn college credit for what you already know—allowing you to complete a degree up to 30% faster.1
1 The ability to reduce time in school and/or reduce tuition towards the full cost of a degree program depends on the number of CTU Fast Track™ exams successfully passed. Fast Track program credits are non-transferable. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible are subject to change. Students should not rely on potential Fast Track savings or eligibility when making an enrollment decision.
As you study topics in business and digital marketing that are always being evaluated and updated to reflect industry-relevant trends, you will experience a curriculum through classroom learning and hands-on experience that aligns to industry standards and helps you work to develop skills that are applicable to the competitive global business environment.
The BSBA in Digital Marketing degree program at CTU is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
What Students Are Saying About Their CTU Experience
CTU gave me the chance to go back to school full time while still being able to work and provide for my family.
Brenda L. 2024 Graduate, Bachelor of Science in Business Administration
CTU has its focus on career-oriented education, particularly in business, and with online courses available, it is flexible for students with complicated and busy schedules.
Susan W. 2024 Graduate, Bachelor of Science in Business Administration
CTU was the best decision I have ever made. I loved the fact that CTU worked for my personal life and work life balance.
Stephanie D. 2024 Graduate, Bachelor of Science in Business Administration
Ways To Save
Cost of this degree may be reduced based on one or more of the following:
Active duty military status
Number of credits transferred and accepted from other institutions
Tuition Reimbursement (talk to your HR Manager)
Number of CTU Fast Track™ courses successfully passed
Eligibility for a Corporate Alliances Grant (check with your CTU Admissions Advisor)
Grants or scholarships at CTU
Students in CTU bachelor's degree programs may bring a wealth of knowledge to the classroom. CTU Fast Track™ lets students earn college credit for what they already know. As a result, students can complete their degree up to 30% faster.* Just as important, by passing multiple Fast Track exams, students can save up to 30% on time and money towards the full cost of a degree program with CTU Fast Track™. * There’s no additional cost for the exams and no penalty if a student fails to pass.
Take a look at the list of current Fast Track courses and see how many courses you may be able to earn credit for.
*The ability to reduce time in school and/or reduce tuition towards the full cost of a degree program depends on the number of CTU Fast Track™ exams successfully passed. Fast Track program credits are non-transferable. Not all programs are eligible for possible 30% reduction in time and money. Courses eligible are subject to change. Students should not rely on potential Fast Track savings or eligibility when making an enrollment decision.